Show vs. Tell: How Sodexo Uses Social Media to Showcase Company Culture
There’s no doubt that the evolution of social media has drastically changed the way companies communicate with candidates.
While LinkedIn was designed for professionals, platforms like Facebook and Twitter started with a social focus but have now become key communication channels for job seekers. When you add in Instagram, YouTube and even Snapchat, candidates can get a candid look inside a company’s culture, helping them make informed decisions when deciding to apply.
In 2007, Sodexo started using social media to show candidates our culture because showing is so much more powerful than telling! Sharing day-in-the-life stories, industry news, Q&A’s and engaging in conversations about working for Sodexo has helped candidates get a deeper look into our company for over a decade. Job seekers have more tools than ever to help them make career decisions and being early adopters in social media has helped Sodexo take the lead in today’s job market.
In fact, we were recently ranked sixth in the US by Potentialpark for our use of social media to engage with candidates! We also ranked number 25 (in a list of over 140 companies) for being a talent-friendly company that excels in digital talent communication.
The Potentialpark rankings show which employers are the best at understanding the needs and preferences of talent worldwide, across four major career channels, including social media – and we’re proud to be on the list.
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Speaking of showing not telling – now that you’ve HEARD about our social channels, it’s time to see for yourself what Sodexo has to offer! Connect with Sodexo Careers on the following channels OR text SODEXO to 972-11 to get a feel for what it would be like to join our team:
→ Facebook
→ Twitter
→ LinkedIn
→ Instagram
→ YouTube
Ready to apply? Search hourly and professional job openings from our newly redesigned website!