Ball Corporation and Sodexo Live! Expand Partnership to Bring Infinitely Recyclable Aluminum Cups to Additional Sports & Entertainment Venues and Events
WESTMINSTER, Colo. April 27, 2022 – Ball Corporation and Sodexo Live! today announced an expansion of their multi-year partnership to advance sustainability efforts in sports and entertainment by bringing millions of infinitely recyclable Ball Aluminum Cups™ to communities visiting major venues and events across the United States.
Ball, a leading global provider of infinitely recyclable aluminum beverage packaging, designed the lightweight aluminum cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. Together with Sodexo Live!, Ball is encouraging recycling and sustainability behaviors among sports fans, concert-goers, and other communities.
"We are a forward-looking company that is always seeking new ways to provide impactful solutions to our clients and guests," said Steve Pangburn, CEO, North America, Sodexo Live! "This expansive partnership with Ball is an example of how we are lowering our environmental impact across venues, in an authentic way that excites the fans and guests we serve each and every day."
This initiative aligns with the overarching goal of Sodexo’s Better Tomorrow 2025 efforts, which aims to make every day better, safer, and healthier for 75 million consumers around the world. It consists of nine robust commitments designed to reinforce the culture of responsible behavior throughout the business.
Through a nation-wide partnership with Ball, Sodexo Live! venues currently house millions of Ball Aluminum Cups that are available to fans across the United States. Landmark sports venues include Lucas Oil Stadium in Indianapolis, T-Mobile Park in Seattle, and First Bank Amphitheatre in Nashville. The cups are also available at Hard Rock Stadium in Miami, where they helped drive sustainability at the Big Game in 2020 and will be available to fans attending the upcoming Formula 1 Miami Grand Prix from May 6-8, 2022. For those celebrating from home, aluminum cups are also available for purchase on Amazon and in select grocery retailers and mass retailers including Kroger, Target, Walmart and more.
"We believe sports and entertainment can truly influence fan behavior and sustainable habits for the better," said Dan Fisher, President and CEO, Ball Corporation. "That is why, at Ball, we are committed to partnering with venues, teams and players to increase use of infinitely recyclable aluminum beverage packaging, strengthen in-venue recycling, and educate fans on how they can live more sustainably. We are excited to expand our partnership with Sodexo Live! and are looking forward to bringing communities across the country a more sustainable way to enjoy their beverages."
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still in use today and aluminum cans, cups and bottles can be recycled and back on a store shelf within 60 days. Additionally, the Ball Aluminum Cup is now composed of 90% recycled content, the highest recycled content rate of any beverage packaging in its category. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience.
Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products for customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 24,300 people worldwide and reported 2021 net sales of $13.8 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
Sodexo Live! manages prestigious conference, cultural, and sporting venues and major events all over the world. With 40,000 employees and 500 sites, we are strategic and responsible partners, committed to unlocking our customers’ full potential while favoring local communities. Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and soon the Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, the Hard Rock Stadium, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, the Prado Museum in Madrid and the Hollywood Bowl in Los Angeles.
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