Social media puts the focus on food
55% — The portion of Gen Z that uses TikTok and other social media to discover new foods and recipes.1 Today’s students expect meals that deliver variety, boldness and fun.
Kids explore international options
156% — The increase in popularity of Mexican fajitas, the fastest-growing meal on kids’ menus over the past four years.2 Students are embracing international cuisines and exploring diverse flavor profiles from around the world.
Natural ingredients grow more popular
63% — The portion of the population that expresses a preference for food and drink options that are minimally processed.3 Families are seeking ingredient transparency and meals made with recognizable, thoughtfully sourced foods.
Students look for functional foods
75% — The percentage of Americans who look to food to provide specific positive outcomes, such as enhancing mood and energy.4 Studies have shown a correlation between good nutrition and higher grades and attendance.
Everybody wants something healthy
92% — The portion of Americans who say healthfulness is at least somewhat important when choosing a food.5 Nutritious, balanced and customizable options continue to influence meal decisions.
Student meal expectations change
68% — The portion of Generation Alpha whose parents take them out to eat once or twice a week, an increase from previous generations.6 Restaurant experiences are influencing what students expect from school dining environments.
