Located just hours from Washington, D.C., Virginia Wesleyan University (VWU) saw an untapped opportunity hiding in plain sight: summer.

In partnership with Sodexo Campus Conference Services (CCS), the university launched a comprehensive conferencing program designed to attract everything from leadership institutes to athletic camps to weddings. By reimagining the campus as a full-service events destination, VWU unlocked new revenue streams while elevating its brand visibility.

Download the case study to discover how campus-wide coordination and a hospitality-first mindset helped Virginia Wesleyan University maximize value — and how these strategies can be applied on your campus.