Pre-Show Dinners at Broadmoor World Arena
Reinvent the Experience
A new revenue source yields increased operational efficiency and guest satisfaction – simply by allowing ticket holders exclusive access to pre-event dinner and cocktails just minutes from their seats.
Knowing the customer base and the menu that matches, offering one-stop shopping, and attractive pricing all make for winners in the pre-show sales
Growth In Popularity 3 Consecutive Years
Pre-show dinner attendance skyrocketed when the venue pre-sold meal packages with its event tickets.
New Revenue Streams
Dinner revenues doubled three years in a row – which presented the perfect opportunity to develop additional dining spaces and cultivate a new program, “The Sip and Savor.”
VIP Experience
Guest satisfaction soared with VIP offerings – early entry allowed for crowd avoidance and an elite culinary experience.