Reinvent the Experience

A new revenue source yields increased operational efficiency and guest satisfaction – simply by allowing ticket holders exclusive access to pre-event dinner and cocktails just minutes from their seats.

Consistent sell-outsDoubling of revenuesHigh satisfaction

 

 

Knowing the customer base and the menu that matches, offering one-stop shopping, and attractive pricing all make for winners in the pre-show sales, says Dot Lischick, General Manager, The Broadmoor World Arena/ Pikes Peak Center for the Performing Arts/ World Arena Ice Hall.

 

Growth In Popularity 3 Consecutive Years

Pre-show dinner attendance skyrocketed when the venue pre-sold meal packages with its event tickets.

 

New Revenue Streams

Dinner revenues doubled three years in a row – which presented the perfect opportunity to develop additional dining spaces and cultivate a new program, “The Sip and Savor.”

 

VIP Experience

Guest satisfaction soared with VIP offerings – early entry allowed for crowd avoidance and an elite culinary experience.

 

 

December 08, 2021