Capturing Student Feedback in a Fresh, Fun, Innovative Way
Understanding consumers’ perspectives is a constant challenge in the food service industry. This is particularly tricky with students, whose tastes change frequently and may be harder to predict.
We’ve long relied on written surveys, numerical ratings and focus groups for feedback, but things are evolving. Now, we can combine Gen Z’s willingness to provide open and honest feedback with an innovative application of technology to get in-depth, real-time feedback from students.
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Captured is a unique program in which students use digital cameras to snap photos and offer immediate insights about their daily experiences at school. The program is simple yet innovative.
We begin by identifying five pairs of students who are interested in participating and providing each pair with a digital camera. Over the course of a day, the students record one service or product the Sodexo team delivers well and four areas where they notice opportunities for improvement. The next day, the students all meet with Sodexo managers over lunch for an in-depth discussion of their feedback.
Captured yields new and interesting insights that we can act on immediately, offering real-time feedback on students’ everyday experiences. The program enables Sodexo teams to respond to feedback quickly, assuring students that their voices have been heard. This level of transparency and communication builds trust and fosters positive experiences at school.
Students love to participate—jumping at the chance to snap photos and offer opinions. And school districts love how Captured brings a new level of responsiveness and agility to their food service program, enhancing their schools’ reputations.
Connect with Sodexo and learn more about the benefits of this unique program and discover how Captured can help you engage your students.